Hallmark Cards Inc. Announces Business Transformation Plans

Hallmark Cards, Inc. announced in a press release that the company would undergo a business transformation that would include reducing the size of the current global workforce for Hallmark’s greeting card business, retail business and corporate support functions.

Mike Perry, president and chief executive officer, Hallmark Cards, Inc., announced that to employees “that the company is taking voluntary and involuntary actions that will impact approximately 400 of the company’s 30,000 employees around the world.”

“These changes, while not easy, will enable us to invest in new growth strategies that will ultimately help us realize our future vision. The products and content we create make a positive difference in the world. To be able to help others, and to build an enduring business, we must change.” said Perry. “Our efforts will be ongoing and by transforming the way we work, the way we go to market, and the way we serve our customers, we will be enabling our business to thrive and fulfill the promise of our brand.”