4 Reasons SMBs Should Use SMS
Marketing has changed in the past decade. Ten years ago, the main form of advertising was still foot traffic. Now, it’s digital traffic and hits on websites. Technology has come so far that emails have their own addresses, and they’re rather important. As tech advances, small businesses have to put themselves in a position to take advantage. In fact, failure to do so could result in a genuine closing down sale. Fret not though people because one way to keep in touch is with SMS. Yep, customers allow and expect mobile contact, and here are the reasons why.
It’s Personal
On their screen, they will see a personalized message that makes them think you have gone the extra mile. The truth is that a partner such as HelloWorld can help send out hundreds of SMS’ in a single day. All you have to do is create a general post which refers to certain people and change the name. However, the majority of people that receive the text won’t be cynical and think ‘yeah, whatever!’ Instead, they will go ‘awww, what a nice touch!’ Just focus on making the body of the text as relatable as possible and customers will love receiving your semi-regular texts.
They Don’t Check Emails
A Lifehack survey had some people checking their email between 5 and 20 times a day. Now, you don’t need this post to tell you this is excessive. However, what you may not understand is how little people check their mail. Some estimates have it at 89%, which is a large figure, but it doesn’t tell the whole truth. For one thing, it’s 11% less than an SMS. Also, mobiles don’t categorize texts so there is less chance of missing a notification. In a world of mobile devices, the SMS still reigns supreme.
Someone Else Will
Use of technology isn’t a personal thing. Sure, you have the right not to proceed, but you can’t stop your competitors. Picture this scenario: you say no and they say yes. Suddenly, their market share increases and they begin to expand. The only option is to follow suit and try and reel them back. The problem, though, is the head start they have because of their willingness to try new things. In many ways, you could be fighting against the tide to compete with a rival that is no different. Therefore, the savvy thing is to introduce new elements where possible and watch out for growth. If the signs are good, you can develop a new strategy.
The Cost
Sending bulb SMS messages seems costly but there are ways to reduce the expense. Usually, mobile providers offer deals for companies which can reduce the price by a significant amount. Verizon is one major network that has plenty of deals, and there are dozens more. As long as you can research or haggle, you should have no issue locating a great promotion. A tip: use comparison websites because they do all of the heavy lifting.
How do you plan on implementing SMS messaging into your business plan?