Back to the Future producer Frank Marshall directs Bill Hader, Christopher Lloyd, Kevin Durant, Donald Fullilove (Mayor Goldie Wilson), and Nike lead designer Tinker Hatfield in a reference-heavy promo for the new non-power-lacing Nike Air Mags.

Storyline:
It was an ordinary evening at Lone Pine Mall. All Kevin Durant wanted was a new pair of shoes. Then the space-time continuum showed up.

Video: