Why Is The Escape Room Industry So Appealing?
You may be familiar with the escape room concept, or perhaps you’ve played an escape room before. The escape room industry has been growing steadily even during the pandemic. Indeed, despite some unavoidable business closures during the two years of the pandemic, new businesses are now approaching the market and launching their games in 2022. In other words, the industry growth remains healthy.
However, opening an escape room is still not regarded as a smart and safe career move. Many professionals fail to understand the appeal of this new type of business. Let’s dive into the many things that make escape rooms an exciting venture.
Good bye boring job
How many people are bored with their career choice or their job? According to a survey in the United States, a lot of professionals experience high levels of boredom in the workplace. So, it is only natural to wonder whether they should leave their boring job. It isn’t uncommon to stick to a boring career for other benefits, such as money or flexible working hours. However, these fail to replace job satisfaction. A lot of people name the following causes of boredom:
- lack of creativity
- lack of opportunities for initiatives
- inflexible thinking or processes
- lack of decision power
- the sensation they are not able to do their own thing
- same old tasks all day long
That is where an escape room business can inject some excitement into dull careers. Escape room owners are in charge of the business and can differentiate their venue through original and unique room designs and ideas. Besides, as the industry is still in its infancy, there is no definitive skill set.
Playful problem solving
Fixing a problem in a corporate environment is often reduced to telling the shareholders exactly what they want to hear and following their decisions. It is typically a case of people pleasing rather than problem solving. Solutions are rarely imaginative. On the other hand, in escape rooms, an industry that relies entirely on bringing an unexpected solution to a problem, you can fix issues hands-on without worrying about the corporate protocol.
Some of the most common challenges you can face in an escape room include:
- Accidental prop damage or loss
- Ineffective clueing system that breaks the illusion
- Lack of recommendations
For instance, a zombie-themed room could equip players with a laser gun that can be kept in a thigh gun holster. This will guarantee that players can stick with the flow of the room without losing or dropping the prop.
Air tube systems fitted into the room can help provide clues to players. They can be effective in bank, shop, and lab themed rooms as they naturally belong in this type of decor. They also maintain the illusion.
Trip Advisor recommendations are preferred in escape rooms. But most players find the platform inconvenient and end up not leaving reviews. Instead, you could run a social media challenge, encouraging players to post their most creative group photo for a voucher. It is free advertising for the brand and keeps your customers engaged and happy.
The bottom line: The escape room industry allows owners to bring playful solutions to real business problems. No more corporate protocols to worry about!
Aside from the money potential in the escape industry as the market keeps growing, there is also an important element of job satisfaction for new owners. The sector makes the most of things that many people used to miss in a corporate environment: Creativity, playfulness, a sense of ownership, and building something that fits your personality.