What Are The Best Hours of The Day to Post on TikTok?
TikTok has over 650 million monthly active users worldwide. And if you are a small TikToker who wants to tap the majority of active users a day to see your content, you may have to ask yourself “What are the best hours of the day to post on TikTok?” or “When is the best time to post on TikTok?”
In general, the global best times to post on TikTok are between the hours of 6 am to 10 am to optimize your content. For those in the U.S., it is between 7 pm to 11 pm (EST).
For specific days, here are the best hours (Eastern Standard Time):
- Monday: 6 AM / 10 AM/ 10 PM
- Tuesday: 2 AM/ 4 AM/ 9 AM/ 4 PM
- Wednesday: 7 AM/ 8 AM/ 11 AM
- Thursday: 9 AM/ 12 PM / 7 PM
- Friday: 5 AM/ 1 PM / 4 PM
- Saturday: 11 AM/ 7 PM / 8 PM
- Sunday: 7 AM/ 8 AM/ 4 PM
Remember that if you are located somewhere outside EST zone, you need to find your time zone equivalent.
If these target times do not work for you, check your TikTok Analytics. Check the performance of your videos. Know your audience demographics and follower activities. Identifying where your followers are located helps you in knowing the time of the day you have to post your videos.
Lastly, TikTok’s algorithm loves engagement. If your videos could create that needed audience engagement, it would be more likely that the videos could get featured on the “for you” page of TikTok.
Enjoy TikToking!