Creative Ways to Build Brand Awareness You Haven’t Considered Yet
If you’re looking to get your brand noticed by more customers, how do you do so? There are several methods, and some are more innovative (and effective) than others. Find creative and actionable ways to help existing and future customers remember your brand in the detailed guide below.
What is Brand Awareness?
Before providing the suggestions, it’s important to identify what exactly is “brand awareness.” It’s a general term that gets thrown around a lot by marketers, but it’s not always clear to everyone what the meaning is.
The term refers to the way in which your customers recognize your brand and recall it. They might remember your logo, for example, or your business tagline. Alternatively, it could be your product or service that stays fresh in their minds.
Why Does It Matter?
If your next question is why brand awareness is vital to know about, here’s the answer. If you keep your brand at the forefront of the minds of your target audience, then they will consider you when it comes time to purchase the type of product or service that you offer.
By taking time now to build brand recognition, you can amplify your potential customer base. In addition, you might see a boost in website traffic.
Using the Right Brand Strategy
A clear brand strategy with detailed goals is the way to elevate awareness of your organization’s offerings among the target audience. To promote your brand effectively involves communicating a cohesive personality for your brand through marketing strategies.
While some people might argue that branding is fluffy, that’s a surface-level way of thinking. Instead, it’s essential to the survival of your brand and can strengthen your company culture.
To get you started thinking about actionable ways to make your brand a household name, here are some creative suggestions:
Build Your Social Media Content
Social media platforms offer a powerful way to communicate with potential customers and build loyalty in existing ones. How you promote your story depends on which network you use; for example, Instagram relies on quality images with text captions.
Creating a social community on Instagram or another social media platform can help establish your business as trustworthy and authoritative in its industry. One way to do so is to:
1. Reach out to those who have purchased your product
2. Ask them to share an image of them using it.
Then, post those beautiful images. Those who click on your business social media profile will see several images from real users will recognize the quality product you provide, which increases the chances that they will buy from you in the future.
To get your social media posts seen by more users, use good hashtags. A “good” hashtag is one that your target audience would use when searching specifically on the platform you’re using right now.
Give Away Promotional Products
Another great way to boost brand awareness is to give stuff away. Companies of all sizes use this strategy to help promote themselves, as an alternative or accompaniment to digital marketing.
Promotional products and branded giveaways are much like a souvenir. The people you give the small items to can wear them, keep them at home, or put them on a desk.
A great advantage of using promo products is that the recipients often keep them several months, which means they see your business logo or name that’s printed on the item many more times than a digital ad.
Regarding the type of item, there are many choices, including pens, hats, mugs, and sunglasses. Lanyards are another useful promotional product. Dynamic Gift produces and delivers them quickly, so that you can get them to your target audience right away.
Having your business name, logo, or tagline on the lanyards allows people to see your brand and start to recognize it. They’ll also have a favorable first impression of your business, given the generous gift.
Use Your Logo in More Places
Next, look at where your logo appears and consider some places you might have missed adding it. For example, is it included in your email signature?
If not, then you are missing out on a valuable opportunity. Potential customers will likely see your messages every day and can start to become familiar with your business through the visual element.
Other places to include the logo are on:
- Brochures
- Tradeshow banners
- Press releases
- Postcards
- Menus
- Exterior Shop Signs
- Interior Shop Signage
Always make sure that the logo is the same in each of these places. If you later modify or completely change your logo then you must update it in all the locations where it’s in use.
Otherwise, you risk sending an inconsistent message about brand identity to your customers. That’s not good as it can undermine their trust in your organization, and their loyalty may waiver.
Create Infographics
Visual content gets shared easily and at a fast pace too. Did you know that on social media, infographics are shared and “liked” significantly more often than other types of content?
Given that you want more reach, that’s terrific to know. A quality infographic full of useful information, and that looks visually appealing can help build brand awareness.
The main purpose of using infographics on your website, blog, or social media profiles, is that you will get new eyes on your business. Those who had perhaps never heard of your organization before now learn about it and, at the same time, see you as an authority in the infographic’s subject matter.
The visual marketing tool can also bring more traffic to your website or blog if it includes a backlink. If it gets shared a lot, there is even the potential for it to go viral.
A final tip on infographic creation is to be consistent with brand colors and use fonts that align with your brand. The time taken to craft it is well spent as the lifespan of this type of content can be several years.
More about What Brand Awareness Is (And Isn’t)
To create a lasting impression on customers, and one that is positive is usually the result of many efforts at once. These activities go beyond simply caring about the customer making a sale right now.
Brand awareness is also about more than just creating a few digital ads, although doing so can certainly extend your reach. The limitation of only using an ad is that you’re not going beyond getting that sale. Plus, many people detest online ads.
Instead, you want to take steps to stay memorable to customers over the long-term. Doing so encourages them to buy continually from you over time and to refer you to their friends and family.
Also important is to create a personality for your brand that gives it a human touch, rather than being seen as a company that’s simply trying to get a sale. Creating a genuine look to your business, including a tone of voice and attractive visuals, can help you stand out from a crowd, especially in a very competitive sector.
Another way to help create a dynamic view of your business, in the eyes of your target audience, is to connect socially with them. The social connections you form and the conversations with others will help to raise awareness of the brand.
If you’re not sure about what types of interactions to do online, here are a few examples:
- Comment on interesting posts
- Pose questions
- Find out what people like/don’t like about your products
- Ask for feedback on your customer service
- Share content you like
Speaking of the last item on the above list, make your own content simple for others to share. Among the types of content that you can post are images, videos, infographics, and blog posts.
Is the Strategy Working?
Evaluating whether people are becoming more aware of your brand isn’t always easy to determine, but there are a few metrics. One is setting up Google Alerts to receive an alert whenever there is a new mention online about your brand.
Also, start to use social media tools that notify you of natural mentions of your company. If there’s talk about you, and it’s positive, that’s a great thing!
Finally, why not ask your customers about their thoughts? Offer a quick online survey online to them, either by email or on social media. Get their impressions of your brand through some thoughtful questions.
Final Words on Brand Awareness
Creating content can be free or affordable, depending on the strategies you use. Often a combination of the two is the ideal choice for businesses who want to get their brand name in front of people.
A successful brand awareness strategy can significantly boost a marketing strategy and improve customers’ views of your organization. It can also take your revenue to the next level.
Finding a loyal audience takes time, but it is well worth it. Creating a brand that your target audience chooses over the competitor and is loyal to, as well as one that they recommend, is possible by using the information outlined in this guide.
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