6 Tips On Marketing Your Retail Business
When you’re running a retail business, it’s essential to revise your marketing strategies consistently. Remote online businesses have really gained momentum and success over the last several years. If you’re a retail business with premises, you’ll want to ensure that you’re keeping up in a changing market. No matter which kind of retail operation that you run, these tips will come in handy.
1 . Instore events
Perhaps your business only operates online? If so, you can skip over this point. Yet if you have a brick and mortar store, it can be a great move to run some instore events. Many customers don’t want to leave the comfort of their own home to go shopping. They’d rather click a button to have items delivered to their door. Running events can help to inspire people to come for an experience. A book store could offer a poetry reading night or sports store might try offering a free yoga class.
2 . Use influencers
Using influencers can be an excellent idea when you’re running a retail store. Now, you may not have the budget to use a celebrity, and that’s where micro-influencers come in handy. These types of influencers have less followers (25,000 or less), yet their audiences are very responsive and active. Influencer culture can be excellent for brands because influencer audiences have a huge amount of trust in their recommendations. Consumers will more readily accept advice from people as opposed to from brands. Investing in an influencer marketing campaign is a wise choice to gain association with these trusted people. The first thing to do is to find the right influencer for your brand. Influencer marketing platforms like BuzzSumo or Tribe can be helpful as you can filter your search by different criteria. You might also want to ask your colleagues about any industry related influencers who they already follow.
3 . Video Marketing
Video marketing is an excellent way for retail businesses to promote their products. Make a few great product demonstration videos for your social media accounts and blogs. Videos are more widely shared online than photography or written content alone, so you’ll have more chance of getting your products seen. As with any marketing campaign, you’ll be competing against a lot of competition. With this in mind, try to ensure that your videos are as high quality and engaging as possible to stand out. Some brands like to use live feed videos or webinars as another form of marketing.
4 . Improve your blog
If you don’t already have a blog, be sure to get one to improve your website and your SEO. Try to blog about subjects that are not so widely written on; to increase your uniqueness and appeal. Blogs are a great chance to establish your branding and show a little personality. The more effort that you put into your content, the more readers will return for more. While it’s easy to outsource your blog, allow your in-house employees to have a little input too. Often, regular customers like to get to know the different faces behind your store.
5. Social media ads
Investing in a social media ad campaign can be highly beneficial for retail stores. It’s easy to target by age, location and interests to find the people most likely to buy your products. Once you’ve got your target market research done, social media makes it very easy to make good use of it. Of course, you can also simply use social media to build your online presence and engage with your audience. Use your channels to offer in-store promotions to your followers or share content that they will enjoy.
6 . Online stores
If you’re a brick and mortar store, that doesn’t have to change. But what you can do is also get yourself an online store. Customers like to have 24/7 access to buying options. Providing an online store can help you to meet these needs. There may be those customers who live too far from your store to realistically shop there. With an online store, you don’t have to miss out on the sales of these customers. If your retail business involves appointments, why not offer your customers the chance to book services online? There are plenty of online systems out there that can allow your customers to book quickly and conveniently without needing to call. As we approach Christmas, it’s time to pull out all the stops with your marketing. Review your marketing processes ongoing to keep improving your retail business.
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