Increasing Your Mailing List Subscriptions

Every small business should have a mailing list. It’s your ultimate means of keeping in touch with your customers in a non-intrusive way. Put simply, a mailing list is a list of email addresses that people have supplied you with, so you can keep in touch with them. Having a large mailing list means you can inform your customers of new product launches, changes to your business, sales, special events and anything else you might be using to entice them into coming back and making a purchase with you.

As you can see, a mailing list is an extremely powerful tool. However, you will have to put some effort into encouraging people to sign up to your mailing list. Many people are sick of getting an influx of emails in their inbox, so are increasingly picky about who they’ll give their details to.

Now, one of the most effective means of encouraging people to sign up to your mailing list is to use pop ups on your website. You’ll see all the major companies and brands doing this. When a new user visits your site, a pop up can appear, encouraging them to fill in their email address and submit it.

Now, you may have to offer some sort of incentive, but being able to keep in touch with them in the future will make offering an incentive more than worth it. Perhaps you can offer them 10% off their first purchase or free shipping on their first purchase. This will also encourage a sale!

To get to grips with using pop ups, take a look at the pop up advertising infographic 2019 edition below. It’ll give you all the information you could possibly need!