Miss Universe 2015 TV Ratings Released; Wins The Night For NBC

NBC won the night among the Big 4 in adults 18-34, 18-49 and 25-54 and women 18-34, 18-49 and 25-54 with the top “Miss Universe” in 18-49 since 2009 and the most-watched “Miss Universe” since 2006, as well as the most-watched Sunday “Dateline” since February 2012.

“The 63rd Annual Miss Universe Pageant” (2.0/6 in 18-49, 7.6 million viewers overall from 8-11 p.m. ET) earned the event’s top 18-49 score since Aug. 23, 2009 (2.1) and was the most-watched “Miss Universe” since July 23, 2006 (9.6 million).

Versus last season, “Miss Universe” was up by +122% in adult 18-49 rating and up +102% in total viewers (with a 2.0/6 vs. a 0.9/3 in 18-49 from 9-11 p.m. on Saturday, Nov. 9, 2013; 7.569 million viewers overall vs. 3.754 million).

“Miss Universe” attracted NBC’s best total-viewer result in the slot excluding sports and the Golden Globes in four years (since Jan. 9, 2011 with “Dateline” and the premiere of “The Cape,” 8.0 million).

“Miss Universe” won the time period among the Big 4 in adults 18-49 as well as adults 18-34 and 25-54 and all key adult-female demos. From its first half-hour to its sixth, “Miss Universe” grew by +50% in adults 18-49 (1.6 to 2.4) and +30% or 2.0 million persons in total viewers (6.8 million to 8.8 million).

“Dateline NBC” (1.2/4 in 18-49, 6.7 million viewers overall from 7-8 p.m. ET) grew week to week by +71% in adults 18-49 (1.2 vs. 0.7), +89% in adults 25-54 (1.7 vs. 0.9) and +63% in total viewers (6.665 million vs. 4.096 million).

This is the most-watched Sunday “Dateline” since Feb. 12, 2012 (6.788 million from 7-9 p.m.).

In the time period, “Dateline” ranked #2 among the Big 4 in adults 18-49 and tied for #2 in adults 25-54 (with a 1.7 rating).