Coca Cola Milk Available on U.S. Market Soon

From famous soda products to expensive milk — that is what Coke is venturing next. The Coca Cola Milk is coming!

A Coke exec told a conference last week, “And then the brands on the right are kind of new platforms and you’ve heard a lot about our partnerships with Keurig and Monster. Fairlife is a new product that’s been launched and it will be in stores in late December. It’s basically the premiumisation of milk. Our ambition there is to create the Simply of milk.”

The Coke executive continued:

Our vision for the nutrition beverage business and the milk product that I showed you which is made on a sustainable dairy with fully sustainable high care processes with animals, has a proprietary milk filtering process that allows you to increase protein by 50%, take sugar down by 30%, and have no lactose, and a milk that’s premiumised and taste better and we’ll charge twice as much for it as the milk we used to buying in a jug.

And the test markets have been amazing, and we’ve created a joint venture with a bunch of dairy farmers who are innovative leaders in the dairy industry. So you put that next to Simply and you have a nutrition beverage company with tremendous growth potential.

What do you think of a Coca Cola Milk?