Victoria’s Secret Ad of Women in Bikini: Perfect Body Shaming Ad?

Social media isn’t supportive of the newest Victoria’s Secret ad. The company’s “The Perfect ‘Body'” advertisement has been labeled by protesters as “Victoria’s Secret Body Shaming Ad”.

The campaign showed a row of 10 women in two-piece bikini, at least three of whom have visible ribs. The perfect body campaign is part of the Body by Victoria line of lingerie.

A Change.org petition has been made calling for an apology and for the company to “take responsibility for the unhealthy and damaging message that their wording ‘The Perfect ‘Body’’ sends out to society about women’s bodies and how they should be judged.”

What do you think of the ad from Victoria’s Secret?