Aegis Business Process Outsourcing (BPO) Degrades Philippines’ Image in Latest Video Ad

Aegis Ltd, a Business Process Outsourcing (BPO) company, wants to make Malaysia its hub within the ASEAN region. The company is so ‘head over heels’ with Malaysia that in its recent video ad, it presented a litany of reasons why Malaysia could act as a good substitute to Aegis’ operations in the Philippines. And what are these challenges Aegis are facing in its operations in the Philippines? Filipino market saturation, challenge of natural calamity, inadequate infrastructure, unfriendly climate, and less security are just few of the many reasons Aegis cited.

Did Aegis just degrade the Philippines as a good destination for BPO services? You decide.

Here is the full transcript:

“Expansion and growth are words of importance in the present times. When companies look to grow and expand geographically, they make a decision. A choice of where they want to see themselves next in the global map.

“Making that choice isn’t easy, it never was. Because after all the hard work that the process entails, the last thing you might want to have is a not so supportive business environment at the place where you choose to be.

“An environment where there is inadequate infrastructure, an unfriendly climate for smooth operations, less security, and lack of government support. An environment that might hinder your interactions with clients, customers, and partners.

“To make things worse, the place could be falling in the Ring of Fire, thus being prone to natural disasters like typhoons, cyclones, etcetera, impacting the operation of businesses and bloating up the cost of living.

“Unstable businesses generally lead to higher attrition rates, which make availability of suitable talent, tougher.

“For the same reason, Malaysia is becoming a preferred alternate to the Philippines and is fast emerging as the ultimate investment destination for multinationals, boasting of a world-class infrastructure that not just oversees the future but also houses innovative spaces and systems that blend tradition and technology.

“Malaysia is investor-friendly, owing to flexible policies of the government and less bureaucracy, making processes easy, and administrators accessible.

“The place is not just stable when it comes to governance but also in terms of its climate as its tropical temperature makes Malaysia a safer zone.

“Being a country rich in diversified cultures, natural resources, competitive talent pools, and leisure lifestyles, Malaysia is the perfect balance of business and pleasure.

“Aptly complemented with the availability of best-skilled talent which is customizable to business needs. That’s why we at Aegis have created a Malaysia stronghold that enables us to offer multi-lingual capabilities along with differentiated and hospitable services to global giants.

“This also let us be a part of Malaysia’s drive of becoming a developed digital economy by 2020. Because we understand that how you grow depends on who you grow with.”

Watch the video:

Video description: Aegis as an organisation always believes in growth that’s inclusive. One that benefits not just our partners, employees or customers but also the economy that we choose to growth with. This is one of the primary reasons why our concentration and presence in Malaysia is expanding, to leverage the supportive business environment that the country offers and to also bring out the best from the available skilled talent in order to fulfil our clients’ business needs. With this, our Malaysia stronghold contributes to Malaysia’s drive of becoming a developed digital economy by 2020.

Update 1: It seems like Aegis has been bombarded with negative comments that the video from the company’s official YouTube account has been deleted.

Update 2: We found another video.