Devil-Baby

Called the “Devil Baby Attack”, the new devil baby prank was scaring New York city streets.

The baby pracnk was created by NYC-based viral marketing company Thinkmodo, for the upcoming found-footage horror movie “Devil’s Due.”

20th Century Fox is releasing “Devil’s Due” — a new spin on an old premise audiences may remember from Roman Polanski’s horror classic “Rosemary’s Baby” — in theaters this weekend.

Watch the prank below.