Home Depot Apology On Racist Tweet

Home Depot issued an apology after a racist tweet was posted on its official Twitter account on Nov. 7, 2013. See the tweet below that showed a picture of two African-American drummers with a person in a gorilla mask in between them and asked: “Which drummer is not like the others?” .

tweet-home-depot

Home Depot apologized for a racist tweet and blamed the agency that sent it from the company account saying on Thursday “We have zero tolerance for anything so stupid and offensive. Deeply sorry. We terminated agency and individual who posted it.”

In a statement provided to ABCNews.com, Stephen Holmes, director of corporate communications, said, “We have zero tolerance for anything so stupid and offensive. The outside agency that created the Tweet and The Home Depot associate who posted it have been terminated. We’re also closely reviewing our social media procedures to determine how this could have happened, and how to ensure it never happens again.

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