‘Michigan Won Title’ Ad Mistake From Detroit Free Press

What a ridiculous ad from Detroit Free Press. It printed a ‘Michigan won title’ ad for a book called “Blue Heaven: The A-Maize-Ing Story of the Michigan Wolverines’ Return to Glory–and Their Second NCAA Title!” that is posted on Amazon store. The Detroit Free Press must have seen a different outcome of the NCAA game last Monday night! To recall, Michigan Wolverines lost to Louisville Cardinals in Atlanta, with 82-76.

See the book on Amazon: Blue Heaven: The A-Maize-Ing Story of the Michigan Wolverines’ Return to Glory–and Their Second NCAA Title!

On Wednesday afternoon, Detroit Free Press Assistant Managing Editor Stefanie Murray posted an apology in the Discussions section for the book’s amazon.com page:

“We’re very sorry for this mistake. The Free Press had prepared a fantastic book to publish should Michigan win the national title, and an error with our book publisher caused the promotion for the book to be displayed on Amazon. Our publisher is working with Amazon to make sure it gets removed. Hopefully at this time next year, however, we WILL be publishing either a book on Michigan or Michigan State winning the 2014 national title!”

Book Ad: