New Pepsi Bottle To Debut Soon

Pepsi has not changed its bottled in 17 years. However, today, Pepsi is rolling out a new shape for its 20-ounce bottle for the first time. Here it is, the new Pepsi bottle with a contoured bottom half for easy grip.

Andrea Foote, a PepsiCo spokeswoman, said the new 20-ounce bottle is part of the company’s ongoing update of marketing and packaging materials for the cola.

The last time the bottle was changed was in 1993.

Will the change of the bottle shape help boost sales?