Hot Chocolate And An Orange Mug Make Perfect Taste

How to make a hot chocolate taste even tastier? Put it in an orange-colored mug (yeah, not red). According to a study conducted by the Polytechnic University of Valencia and the University of Oxford, hot chocolate tastes better in an orange or cream coloured cup than in a white or red one. The experiment utilized 57 participants with the same size of mug and in different colors — white, cream, red and orange with white on the inside.

“The colour of the container where food and drink are served can enhance some attributes like taste and aroma,” as explained by Betina Piqueras-Fiszman, researcher at the Polytechnic University of Valencia (Spain). Along with her colleague Charles Spence, from the University of Oxford (UK), the scientist has come to the conclusion in the case of drinking chocolate.

The results are published in the Journal of Sensory Studies.

Journal Reference:
Betina Piqueras-Fiszman, Charles Spence. The Influence of the Color of the Cup on Consumers’ Perception of a Hot Beverage. Journal of Sensory Studies, 2012; 27 (5): 324 DOI: 10.1111/j.1745-459X.2012.00397.x