World’s Biggest Pasta Box Sets Guinness World Record
Barilla, the world’s number one pasta brand, has captured the Guinness World Record for the biggest pasta box. Unveiled in Istanbul, the boxes weigh a half metric ton and benefit the United Nations Children’s Fund (UNICEF) to help enroll underprivileged children in preschool education programs.
“The Mediterranean diet is one of the healthiest ways to feed a family, and pasta is one of the major elements of this type of diet. Rich and balanced nutrients with a low glycemic index make pasta a healthy, delicious and affordable choice,” Gunes Karababa, Barilla’s Market Director for Turkey, Middle East and Africa, said. “All revenues from the giant pasta boxes will be donated to the United Nations Children’s Fund (UNICEF) for the education of our children.”
The box is the first in a series created in partnership with Turkish retail chain Migros Turk. They will be sold for Turkish Lira 999 (Euro 450 or $565) and displayed in 10 metropolitan and suburban Migros stores in Istanbul, along with two other venues in nearby Edirne and holiday favorite Bodrum.
About the Barilla Group
Barilla, originally established in 1877 as a bread and pasta shop in Parma, Italy, ranks as one of today’s top Italian food groups. Barilla leads in the global pasta business, the pasta sauces business in continental Europe, the bakery products business in Italy and the crispbread business in Scandinavia.
Barilla owns 43 production sites (13 in Italy and 30 outside Italy) and exports to more than 100 countries. Every year, about 2,500,000 tons of food products under the brands of Barilla, Mulino Bianco, Voiello, Pavesi, Academia Barilla, Wasa, Harrys (France and Russia), Lieken Urkorn and Golden Toast (Germany), Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico), are featured on dining tables all over the world.
Barilla has become one of the world’s most esteemed food companies and is recognized worldwide as a symbol of Italian know-how by respecting its longstanding traditional principles and values, considering employees a fundamental asset and developing leading-edge production systems.
For more information, please visit: www.barillagroup.com