Whisky Inside a Can Soon Available in the USA

Scottish distillery has produced whisky in a can and the company plans to sell the product in the United States markets by February 1, with a price of $5 a can.

Each can, which cannot be resealed once opened, will contain 12 ounces – about eight shots – of 80-proof ‘single grain scotch whisky’. This will mean you have to finish all the shots in a single occasion or let it go to waste.

Critics have argued that eight shots of a beverage with the same alcohol content as venerable scotches including Johnnie Walker Blue and The Glenlivet 12 is too many to be sold in a container that can’t be resealed. Ken Rubenfeld, Scottish Spirits Imports, insists his product does not encourage binge drinking, arguing that consumers will know it should be sipped like Dewars, not gulped like Dr. Pepper.

The spirit has been distilled and matured for three years in oak casks in Scotland, according to the distillery company.

Via Daily Mail:

Soon after the beverage’s U.S. release, Scottish Spirits hopes to begin shipping the cans with an attachment that allows them to be resealed, however a spokeswoman said the brand has not yet developed a design for a resealable top that meets company standards.

‘When the top is perfected, people will maybe have half a can with their friends and save the rest,’ said Rubenfeld.

Nearly a year ago, an organisation that oversees scotch whisky manufacturing had harsh words for Scottish Spirits, claiming its canned beverage might not qualify as real scotch.

Rubenfeld says his company, which maintains an office in Fort Lauderdale, Fla. and is part of a larger company based in the Cayman Islands, has ‘worked diligently to meet every requirement’ outlined by the Scotch Whisky Association and codified by 2009’s Scotch Whisky Regulations.