Top Websites, Search Terms, Personalities 2011
Experian Hitwise, a part of Experian Marketing Services, has analyzed the top 1,000 search terms for 2011, and Facebook was the top-searched term overall in the US. This is the third year that the social networking Website has been the top search term overall, accounting for 3.10 percent of all searches, a 46 percent increase from 2010. Four variations of the term “facebook” were among the top 10 terms and accounted for 4.42 percent of searches overall, a 24 percent increase from 2010.
Facebook was the top-visited Website for the second year and accounted for 10.29 percentExperian Hitwise Top Ten Websites 2011 of all U.S. visits between January and November 2011 – a 15 percent increase from 2010. Google.com ranked second, with 7.70 percent of visits – a 7 percent increase – followed by YouTube (3.17 percent), Yahoo! Mail (2.95 percent) and Yahoo! (2.47 percent).
Top public figure searches – Justin Bieber was the 92nd most popular overall search term in the United States in 2011:
1. Justin Bieber (92)
2. Casey Anthony (178)
3. Kim Kardashian (193)
4. Nicki Minaj (210)
5. Selena Gomez (244)
6. Charlie Sheen (292)
Top personalities – the top five searches from within the Personalities category (sites focused on celebrities and stars):
1. Kim Kardashian
2. Glenn Beck
3.Rush Limbaugh
4. Robert Pattinson
5. Khloe Kardashian
Fastest-moving movie titles – the top five searches from within the Movies category:
1. Star Wars
2. Transformers 3
3. (Twilight) Breaking Dawn
4. Harry Potter and the Deathly Hallows
5. Fast Five
Music – the top five searched-for artists/bands:
1. Lady Gaga
2. Justin Beiber
3. Beyonce
4. Taylor Swift
5. Chris Brown
Branded destinations – the top five search terms:
1. Disney World
2. Disneyland
3. Great Wolf Lodge
4. Walt Disney World
5. Universal Studios Orlando
Top TV show searches – the top five from the Television category:
1. American Idol
2. Young and the Restless
3. Dora the Explorer
4. Dancing with the Stars
5. Days of our Lives
Television – The top generic search term was “hulu” within the Television category.
Sports – The top searched-for athletes were Tiger Woods, Danica Patrick and Brett Favre. The top searched for sports team was the Dallas Cowboys.
News and Media – The top-searched person among News and Media sites was Casey Anthony, followed by Charlie Sheen and Kim Kardashian in 2011.
Data is based on the top 500 unfiltered U.S. search terms and U.S. market share of visits for January to November 2011. The data does not include mobile searches or traffic.
If you are interested in more top 2011 data visits and fastest-moving searches, visit: http://www.hitwise.com/us/registration-pages/top-online-trends-2011