Facebook, Google Battle for Supremacy

Facebook and Google battle for leadership online. But it seems the social networking Facebook is getting the lead already over the giant search engine.

Facebook beats Google in US for first time: tracker

Social-networking star Facebook surpassed Google to become the most visited website in the United States for the first time last week, industry analysts showed.

Facebook’s homepage finished the week ending March 13 as the most visited site in the country, according to industry tracker Hitwise.

The “important milestone,” as described by Hitwise director of research Heather Dougherty, came as Facebook enjoyed a massive 185 percent increase in visits in the same period, compared to the same week in 2009.

By comparison, visits to search engine home Google.com increased only nine percent in the same time — although the tracker does not include Google property sites such as the popular Gmail email service, YouTube and Google Maps.

Taken together, Facebook.com and Google.com amounted to 14 percent of the entire US Internet visits last week, Dougherty said.

Google has been positioning challenges in recent months to Facebook and the micro-blogging site Twitter by adding the social-networking feature Buzz to its Gmail service.