NEW YORK – Feb. 5, 2013 – Competition at next year’s Olympic Winter Games will begin one day prior to the Opening Ceremony. As a result, NBC will begin its primetime TV coverage of the 2014 Sochi Olympics on Thursday, February 6, 2014, one night before the broadcast network provides its traditional primetime coverage of the Opening Ceremony on Friday, February 7, 2014. This marks the first time any U.S. media company has dedicated primetime coverage to Olympic competition – Winter or Summer — prior to the Opening Ceremony. Additional Sochi Olympic programming details will be released later this year.
To celebrate one year out from the first day of competition – tomorrow, February 6 — NBCUniversal will distribute promotional messages across its vast array of assets, which include two broadcast networks, NBC (English) and Telemundo (Spanish); 17 cable channels, including Golf Channel and NBC Sports Network; 10 NBCU-owned stations and 235 NBC affiliates, including their digital assets; the NBC Sports Radio network; the NBC Sports Regional Networks; and more than 40 NBCU websites, including NBCSports.com and NBCOlympics.com.
In addition, numerous NBCU programs across television, radio and the web will preview the Sochi Olympics with editorial content. NBC’s TODAY, NBC Sports Network’s NHL Live and The Crossover, and numerous NBC Sports Radio shows will be among the NBCU outlets carrying one-year-out coverage. Most NBC Sports Regional Networks, NBCU-owned stations and NBC affiliates will be covering the one-year-out occasion as it pertains to their markets.
With 12 new events debuting at next year’s Sochi Olympics, including eight in freestyle skiing and snowboarding, the International Olympic Committee constructed a competition schedule that begins on Thursday, February 6, 2014, one day prior to the Opening Ceremony.
Team figure skating and men’s and women’s slopestyle snowboarding, which are new Olympic events, along with women’s freestyle moguls, begin the day before the Opening Ceremony, and will be featured during NBC’s primetime coverage on Thursday, February 6, 2014. The Opening Ceremony takes place the next night — Friday, February 7, 2014.
“Our recent Olympic coverage has clearly demonstrated that the viewer’s appetite for Olympic content continues to grow,” said Mark Lazarus, Chairman, NBC Sports Group. “Due to the new events, it’s our pleasure to provide an 18th night of primetime coverage, a first in Olympic history that will benefit viewers, advertisers, affiliates, and all of our Olympic constituents.”