11/12/13 – Hundreds Wed on November 12, 2013

It is November 12, 2013 or 11/12/13. According to David’s Bridal, 3,000 couples choose to Wed on this iconic date 11/12/13.

David's BridalTuesday marks one of the most highly anticipated wedding dates this year, 11/12/13. With this, David’s Bridal is releasing additional information from their annual survey, “What’s on Brides’ Minds.” This year’s survey reveals that iconic wedding dates are still a popular choice amongst brides with a significant annual increase in the number of couples tying the knot this year on 11/12/13.

“Iconic dates have become a trend in the United States, reaching new heights when over 65,000 couples tied the knot on 07/07/07,” said Brian Beitler, Chief Marketing Officer for David’s Bridal. “11/12/13 is a sequential pattern, and we have learned that couples love dates that have patterns. The last consecutive series of the century will occur next year, 12/13/14. It falls on a Saturday, so we predict this date could reach record breaking numbers.”

Lucky Dates
Wedding dates, including 11/12/13 and 12/12/12, can mean a lot of different things to different brides. Whether these dates are seen as lucky or symbolic, it seems the trend is here to stay.

According to the David’s Bridal “What’s on Brides’ Minds” survey, 40% of brides would consider planning their wedding on a special date, such as 11/12/13 or 12/13/14.
David’s Bridal estimates more than 3,000 brides will marry on 11/12/13. Compared to last year, this is a 722% increase.

Methodology
The David’s Bridal 2013 Survey was conducted by Wakefield Research (www.WakefieldResearch.com) between November 16th and November 27th, 2012. For this research, 500 interviews were fielded using an email invitation and an online survey among women ages 18 and older, who are engaged to be married or were married within the last two months.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.