Motorola Texas Facility To Assemble Moto X Smartphone
The Moto X will be the first smartphone to be assembled in the USA, at the new Motorola Texas facility.
Today at the AllThingsD conference Dennis Woodside revealed the reinvention of Motorola through a portfolio of products starting with Moto X, a new flagship smartphone that will be designed, engineered and assembled in the USA. The company is not talking about just a handful of units either — available this summer, every Moto X sold in the USA will be assembled in Fort Worth, Texas, making it the first smartphone ever assembled domestically.
There were a few reasons why Motorola decided to do this. There are several business advantages to having the Illinois and California-based designers and engineers much closer to the factory. For instance, the company will be able to iterate on design much faster, create a leaner supply chain, respond much more quickly to purchasing trends and demands, and deliver devices to people here much more quickly.
Motorola still have a network of global operations, and that won’t change. The global manufacturing partner remains Flextronics and it will continue to assemble devices locally in China and Brazil. But Flextronics is busy looking for people for the new Fort Worth facility now.
This is an incredibly exciting time to be in the mobile device industry.