USA New Logo – America Gets New Design
The new USA logo features dots forming the letters U,S, and A. The Advertising Age reported that the new ad campaign is designed to promote the U.S. of A., an effort to boost business and leisure travel in order to spur economic growth.
Press Release:
Brand USA Inc. launched the United States’ first-ever nationally coordinated global campaign at London’s British Academy of Film and Television Arts and a subsequent press conference at ExCel London.
The new identity of Brand USA captures the unique and diverse culture of the US, and is a critical step in the development of the nation’s first unified marketing strategy. The logo, which comprises a collection of dots joining together to form the letters USA, symbolizes the boundless possibilities of the US. The logo also displays Brand USA’s consumer website, DiscoverAmerica.com. The first official advertising and marketing campaign is scheduled to launch in spring 2012.
According to Stephen J. Cloobeck, Chairman of Brand USA Inc., and Chief Executive Officer of Diamond Resorts International, “Brand USA has arrived and it’s not just a tourism brand, but a platform to spur powerful growth throughout all the corners of the United States. It is a 21st-century brand that will help reposition our great nation in the global market for travel – and drive economic activity, including billions in new spending and tens of thousands of new outsource-proof jobs and much needed tax revenue.”
The Brand USA campaign broadly aligns with the Las Vegas Convention and Visitors Authority strategy to increase the percentage of international visitors to Las Vegas from 18 percent to 30 percent within 10 years.
I am really upset that the new usa logo will be in use in 2012. Why do the people of this great country have to be stupid enough to change the things that founded this great Country to what it is today??? The Constitution is the greatest paper ever written that is what made this country what it was, GREAT!!!!! So who whats to make it different??? Probably the ones that don’t understand that our military fight for the “RED, WHITE AND BLUE” not the “BLUE AND PURPLE”. So do not change what we have been proud of the last 200 plus years.