The Lytro light field camera has been revealed today in San Francisco. Lytro, founded by Ren Ng in 2006, introduced the concept of “light field photography” in a boxy-looking plenoptic camera. Initial reviews from those present in the launching are saying, the device could be something revolutionary.
The company calls the new product magic! It lets you take pictures like never before. Unlike a conventional camera that captures a single plane of light, the Lytro camera captures the entire light field, which is all the light traveling in every direction in every point in space.
Watch the video demo for more:
Pricing & Availability
The Lytro camera is available in two models: 8GB ($399, 350 pictures, in Electric Blue or Graphite) and 16GB ($499, 750 pictures, in Red Hot). It is now available to order at lytro.com and will ship in early 2012. The Lytro desktop application will be available initially for the Mac operating system; a Windows version will be available in 2012.