ToysRUs Race Around the World
As Disney-Pixar’s Cars 2 prepares to speed into theaters on Friday, June 24, ToysRUs stores are helping kids join the “Race Around the World” by creating the ultimate Cars 2-inspired “racetrack” boutiques in nearly 1,300 toy stores across the globe. Beginning June 1, United States fans can jump behind the wheel in-store and online at Toysrus.com/Cars2 to find these “racetracks” which offer the largest assortment of Cars 2 toys, including wood and diecast replicas of Cars characters, R/C vehicles, construction sets, playsets, musical instruments and electronic devices, including special Cars 2 product lines that are available exclusively at Toys”R”Us stores worldwide. Cars 2 “racetracks” will also open in Toys”R”Us stores internationally, coinciding with the movie’s release in each respective country.
“With its unique blend of humor, spy-themed fun and unforgettable new characters, we anticipate that Cars 2 will capture the imaginations of kids and parents who want to bring home the adventure from this animated feature film,” said Karen Dodge, Senior Vice President, Chief Merchandising Officer, U.S. “Toys”R”Us is the ultimate destination for the broadest and most differentiated selection of toys based on characters from Cars 2, including Lightning McQueen and Mater.”
“Since Cars first rolled into theaters, kids and kids at heart have sought Cars-inspired toys to recreate favorite scenes from the films and deepen their relationship with favorite characters,” said Vince Klaseus, senior vice president, Global Toys, Disney Consumer Products. “From classic wood track sets and collectible diecast cars to customized vehicles and construction sets, Toys”R”Us boasts an expansive Cars 2 toy line with extensive variety including innovative, exclusive items that offer something for everyone.”
Toys”R”Us Stores in the United States Start Their Engines:
Now at the starting line, Cars 2 has received dedicated space at the front of every Toys”R”Us store in the United States. Inviting kids to join a “Race Around the World,” just like in the film, each “racetrack” features images of new characters introduced in this epic adventure alongside Lightning McQueen and his best friend, Mater. New international characters also make an appearance in displays at Toys”R”Us stores, including Francesco Bernoulli, an Italian Formula Racer champion; Raoul ÇaRoule, known as the “World’s Greatest Rally Car” from France; Nigel Gearsley, a cool, refined racer from England; Jeff Gorvette, a great American racecar; and Shu Todoroki, a Le Motor Prototype from Japan. Fans should also note that Toys”R”Us stores nationwide will receive regular shipments of new Cars 2 merchandise throughout the year. The company’s international flagship store, Toys”R”Us Times Square, also features a dedicated “racetrack” near the store’s main entrance on 44th Street and Broadway to showcase Cars 2 products.
In the weeks leading up to the film’s June 24 theatrical release in the United States, Toys”R”Us is kicking into overdrive with deals on a variety of Cars 2 toys, games and more. Taking first position, customers who purchase $25 worth of Cars and Cars 2 merchandise from Sunday, June 19 to Saturday, June 25 will receive $10 in complimentary Cars 2 movie cash, while supplies last. For additional details, customers should check the company’s newspaper circulars. Cars 2 fans will also be treated to additional special promotions at Toys”R”Us stores throughout the year.
SOURCE Toys”R”Us