Lindsay Lohan vs Etrade – E-Trade Commercial Video

Actress Lindsay Lohan is crying over spilled milk by suing eTrade over baby commercial that ran during the Super Bowl 2010. Lindsay wants $100 million for using her name in a TV ad about a milkaholic baby.

MTV reports the details of this story.

Sometime actress Lindsay Lohan filed a $100 million suit in New York on Monday claiming that a character in a recent ad for E-Trade that ran during the Super Bowl was modeled after her.

According to a Reuters report, a lawyer for Lohan filed the massive suit against E-Trade Financial Corp. in Nassau County, New York, state court on Monday claiming that a female baby character labeled a “milkaholic” and named Lindsay improperly invoked her “likeness, name, characterization and personality” without permission, violating her right of privacy.

Lawyer Stephanie Ovadia — who did not return calls for comment at press time — filed the suit on behalf of the 23-year-old Lohan seeking $50 million in compensatory damages and $50 million of exemplary damages. Ovadia also demanded that E-Trade stop running the ad and turn over all copies to her.

The ad is part of a series starring preternaturally chatty babies sitting at computers and playing the stock market, and the one in question featured a bay boy apologizing to his girlfriend on a video chat for not calling her the night before because he was busy trading stocks on E-Trade.

The girl baby snaps, “And that milkaholic Lindsay wasn’t over?” The boy squirms and replies, “Lindsay?” just as another baby girl pops up and asks, “Milk-a-what?”

Watch the e-trade video: