Disney Acquires Marvel Entertainment
Over 5,000 Marvel Entertainment characters are now the property of Disney. Disney buys Marvel Entertainment for $4 Billion.
Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company, said:
“This transaction combines Marvel`s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney`s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories.”
“We believe that adding Marvel to Disney`s unique portfolio of brands provides significant opportunities for long-term growth and value creation.”
Ike Perlmutter, Marvel’s Chief Executive Officer, said:
“Disney is the perfect home for Marvel`s fantastic library of characters given its proven ability to expand content creation and licensing businesses. This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney`s tremendous global organization and infrastructure around the world.”
Disney Acquires Marvel Announcement Video